KPMG Description for Tax and Advisory Services -myassignmenthelp

Question: Discuss about theKPMG Description for Tax and Advisory Services. Answer: KPMG is a global company which focuses on business to business operations for a continuous development of services provided. The company is dedicated to ensuring smooth flow by analyzing risks and taking opportunities in the market (KPMG). This organization focuses on audit, tax and advisory services to business in creating a healthy base through professional advice to industry. The company policy aims at the assurance of professionalism to the clients through evaluation of the capital market. Tax and audit compliance is essential in acquiring a competitive edge of an organization through following the set trade rules. The integrity of an organization is based on the tax and audit reports to the public requiring partnership with a professional company which offers the services (Gollenia). KPMG has acquired a competitive advantage globally in providing the quality tax advisory and audit services to organizations. The company engages in sponsorship and other corporate social responsibi lities to make it widely accepted in the targeted market. Businesses use KPMG services to have an insight of the dynamic external business environment. KPMG services The company provides business to business services which are the audit, tax, and advisory services. These services are vital for a firm to acquire a competitive advantage through the analysis of the external business environment which keeps on changing. Audit services by KPMG are through the use of technology and professionals which make it possible for an organization to have an accurate financial report. Quality audit process provides the top management with the required information to come up with a decision. The audit report is used by investors of the business to identify the appropriate company to invest in for a high expected return (Pizzini, Shu, and Douglas). The audit findings are communicated to the management of the business by KPMG professionals to provide a continuous flow of the organization. Tax services are where the KPMG professionals analyze the tax requirement of a nation to come up with a valid tax report. The process makes it possible for the KPMG clients to fol low the set tax rules which are vital in ensuring that there is a smooth flow of business operations. The procedure of offering quality tax services to business are; understanding the changing tax regulations, develop strategies business goals, plan the professional to handle the service, develop practical tax activities and discover hidden transaction values of the business (KPMG). Advisory services aim at ensuring that the businesses have an insight of the risks and opportunities in the market. KPMG analyzes the dynamic business environment to ensure that their clients achieve their potential through quality production. The advisory services of the company include management consulting, risk consulting, deal advisory and strategy advisory services to businesses. Needs Features Advantages Benefits Proofs 1 Audit Use of professionals and technology for the process Have assisted much business have proper financial reports Effective decision making A large market base. 2 Tax need Insight on the dynamic tax regulations Proper flow of operations Able to operate in different nation having understood the tax rules Business and tax regulator clients 3 Risk Consulting Analysis of the external business environment by KPMG Business can develop measures to handle risks Identify risks and take opportunities in the market. Increased business performance. 4 Strategy Consulting Understanding of business needs Continuous improvement of business operations Increased competitive edge Acquisition of new target markets Prospecting Business to business marketing strategies is essential in providing a continuous growth of the organization. Prospecting is identifying the potential business consumers of the products to come up with a proper promotional strategy that will improve the clients (Horak). KPMG have techniques of prospecting the business which is likely to use the tax, audit and advisory services offered by the company. In prospecting it is essential for an organization to have targeted consumers to develop proper prospecting strategies to acquire consumers in the market. These prospects are the businesses that are willing and able to use the KPMG services for an increase in the number of clients using the B2B services. The prospecting strategies used in B2B include; one is the use of webinars which are sessions to provide the targeted clients with the services by the company (Harrison). The relevant information is used to acquire a large number of business clients from the prospects. The seminar is conducted online to the prospects making it highly efficient due to a large number of prospects reached using the technique. Two is video prospecting strategy which is used to explain the products and services to the targeted consumers. The company is required to use YouTube and marketing channels to make the products widely known to the targeted consumers. The prospecting strategies are necessary to focus on the targeted business niche to provide an increase in the market share through business to business operations (Agnihotri, Rebecca, and Michael). KPMG implements effective marketing B2B marketing strategies to acquire a global competitive edge from the provision of audit, tax, and advisory services. Works Cited Agnihotri, Raj, et al. "Social media: Influencing customer satisfaction in B2B sales." Industrial Marketing Management (2016): 172-180. Gollenia, Lars Alexander. Business transformation management methodology. Routledge, 2016. Harrison, Lauren. "Case Study on the First-time Use of a Webinar by a Small Marketing Firm." ." University of Nebraska (2014): 1-31. Horak, Pavel. "Customer Lifetime Value in B2B Markets: Theory and Practice in the Czech Republic. ." International Journal of Business and Management (2017): 47-55. KPMG. 2017. 11 October 2017 https://home.kpmg.com/us/en/home/services.htm. Pizzini, Mina, Lin Shu and Ziegenfuss Douglas. "The impact of internal audit function quality and contribution on audit delay." Journal of Practice Theory (2014): 25-58.